Scott Galloway
2025Art direction for an editorial and digital ecosystem.
- Type
- project developed at AGD Group
- Role
- art direction, content compositions and landing page
- Year
- 2025
- Disciplines
- Art Direction, Editorial Design, Content System, Digital Brand Expression
Scott Galloway's brand does not stand for a single product. It has to connect podcasts, books, newsletters, videos, talks, classes and technology initiatives. The challenge was to organize that volume without turning a provocative personality into a neutral platform.
The portrait became the constant. Everything else changes.
My work at AGD Group started from an identity that was already established. Instead of redesigning Scott, I looked for ways to make his universe clearer and more recognizable in movement. The black and white portrait became the constant. Color changes, content changes and scale changes, but his presence anchors every composition.
An intense palette organizes the variety of channels.
The intense palette organizes the variety of channels and keeps the system from depending on a single look. Enlarged typography creates an editorial rhythm. Circles and orbits turn the portrait into a graphic element, almost like a nucleus around which ideas, formats and projects move.
A quick entry into a wide ecosystem.
In the mobile experience, that logic gains a function. The content list takes the center, the selected section changes contrast and the portrait stays as a signature. The page does not try to explain the whole trajectory at once. It offers a quick entry into a wide ecosystem and keeps the energy of the identity at a small scale.
The project shows how I work inside an existing language, widen its possibilities and preserve the voice of a public figure. I contributed to art direction, content compositions and digital expression in the context of AGD Group.
Developed at AGD Group, in collaboration with the AGD team. Art direction and digital expression by Vitor Altavista.
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